Are you creating a digital course? If so, you'll want to create a lead magnet to entice potential students to sign up. A terrific lead magnet attracts the right kind of clients for your business. It helps them to trust you. It helps them to get ready to take the next step and invest in your products or services.
But what exactly makes a great lead magnet? In this blog post, we'll explore some of the best types of lead magnets you can create with Canva, and share tips on how to create one that's right for your course. So read on to learn more!
What is a lead magnet and why do you need one?
A lead magnet is a free offering that you give to your ideal client in exchange for their contact information. It can be anything from a white paper to a coupon, a PDF guide, an email course, or even a short video. No matter what form it takes, it should be something that your ideal client would find valuable.
It is critical that your lead magnet is correctly aligned with your products and service offers. Otherwise, it will lead curious browsers away from your business, rather than leading them toward becoming a buyer.
A Genuine Solution to a Real and Pressing Problem
The lead magnet should be something that will solve a problem or address a pain point that your ideal client is experiencing.
Collect your ideal client's questions and take note of the issues that people have which are directly related to your business offerings. Do some research to find what’s holding people back in your area of expertise - therein lies your best lead magnet idea.
A Terrific Title
In order to make sure that your lead magnet is successful, you need to start with an attention-grabbing title. The title of your lead magnet is especially important because it's what will capture your ideal client's gaze, stop their scroll, and make them curious enough to sign up for it.
Make sure that your title is clear, concise, and hits on the pain point that your lead magnet will address.
If you get this part right, your lead magnet will work hard for you, and you'll be well on your way to generating leads that you can turn into paying clients.
A strong emotional appeal
When coming up with a lead magnet, it's important to think about what will speak to your ideal client's needs and emotions. Right from its title, your freebie should be something that speaks to the emotions of your ideal client.
Any good marketing campaign speaks to the emotions of its target audience. After all, people don't make decisions based on logic; they make them based on how they feel. This is why it's so important to get to know your ideal client.
Through your lead magnet you need to be able to relate to the emotions of your ideal client. What are they feeling? What do they need? What kind of solution can you offer them? What are their fears and concerns? What are their hopes and dreams? Once you understand what makes them tick, you can start to craft marketing copy that speaks directly to their emotions.
For example, if your ideal client is worried about money, you might position your lead magnet as a solution to their financial worries. If they're looking for a way to feel more connected, your lead magnet might focus on the emotional benefits of your product or service. No matter what you're selling, understanding the emotions of your ideal client is the key to crafting marketing that resonates.
Your lead magnet should be designed to connect with your client on an emotional level, offering them a solution that meets their needs. The key is to always keep the client's problems in mind when you're planning your freebie. When you can connect with your potential client's issues, you'll be able to create offers that solve their very real problems, and produce lead magnets they need, love, and connect with - and that's when you'll start seeing results.
Ps. If you’re struggling to create a lead magnet in Canva, the problem might be that you are starting from a blank screen. A template provides a framework and it can kickstart and inspire your writing and research. Here is my Canva Lovely Lead Magnet Template.